Flash technology is a free software provided by Adobe which is famous for its software specialized in photo and video editing. Countless websites are using this technology to let their users watch videos online.
According to New York Times, Adobe is going to make an announcement at the upcoming National Association of Broadcasters convention which would be held in Las Vegas, announcing that Flash would soon be extended to televisions.
This extension is beneficial to the users as they can enjoy the same videos not only on their PCs or phones but also on TV screens. As Adobe CEO Shantanu Narayen expected, televisions and set top boxes which support the Flash format may probably be launched into the US market at a later time in 2009.
Bud Albers, the CTO of Disney, showed his company’s support to Flash on the TV by saying “Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go.”
Flash is Adobe’s most profitable technology in the moment. Adobe reported an income of $871.8 million in 2008 and a revenue of $3.6 billion. Flash technology is employed in 80% of web videos and 98% of all computers have Flash installed. By letting media creators make Flash video and design applications, the software sold is generating tremendous profit for the company.
In view of the huge success of Flash, Microsoft introduced a new technology called Silverlight as an alternative for Flash. One of the selling points of Silverlight is that it supports HD 1080p video contents better.
“I can’t imagine what could be more important on a television than high video quality.” Microsoft’s Brad Becker, who is a former Adobe executive, stated the vitality of HD capability on TV.
Adobe Flash, having almost no direct competitor for years, finally faces some challenges as Microsoft joins the competition of bridging the gap between computers and televisions with the introduction of Silverlight.
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