The top online video game rental service, Gamefly, has announced today a fully integrated campaign with Microsoft to implement a multi-tiered program on the Xbox LIVE® online entertainment network. This association will provide yet another avenue for users to learn about the benefits of GameFly.
Great news for X-Box live members
The program includes a special subscription offer exclusive for Xbox LIVE members — $5.95 for the first month of GameFly — plus 400 Microsoft Points, which can be used to purchase downloadable content on Xbox LIVE® Marketplace for the Xbox 360®.
The campaign will run now through September 13, 2008.
For all X-Box users that’s not It!
The GameFly presence on Xbox LIVE includes a GameFly Branded Destination Experience (BDE) which lets users learn more about GameFly, watch the newest commercial and download GameFly Themes and Gamer Pics. Additionally, Xbox LIVE members can enter the “Register and Win” Sweepstakes, with a grand prize package featuring tickets to meet and see multi-platinum recording artist Metallica perform.
“Working with Microsoft and establishing a presence on Xbox LIVE is a natural fit for GameFly,” said Sean Spector, GameFly’s co-founder and senior vice president, business development and content. “With millions of Xbox LIVE members in the U.S., this is a great way to share the benefits of GameFly with the largest gaming community in the console market.”
“We’re delighted to work with GameFly and provide the passionate community on Xbox LIVE access to exclusive offers and exciting new experiences,” said Mark Kroese, General Manager for the Advertising Business Group under Microsoft’s Entertainment & Devices division. “Programs such as GameFly are a great example of how brands can create engaging and valuable offerings for members on Xbox LIVE.”
Exclusively written for stealthgamers.com
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