EA Believes it Should Have Taken the Nintendo Wii More Seriously

Electronic Arts CEO John Riccitiello has admitted that the company made a “strategic mistake” by investing in the PS3 and Xbox 360 consoles instead of the Nintendo Wii.

Riccitiello told the San Jose Mercury News (a California based news paper) that, although the firm is now established on Wii, he regrets not spotting its potential earlier.

“We made the wrong call there [investing in the PlayStation 3 and Xbox 360], which made this transition harder than it would otherwise be,”

That rightly said, just proves the fact that nobody had predicted that Nintendo would grab such a big slice of the market. According to John the Wii is better than both the PS3 and the Xbox 360.

“But now we’re catching up, and I think we’re fine. We’ve got some incredibly innovative Wii titles [and] incredibly innovative DS titles coming. And so I think that issue’s sort of behind us.”

The games chief added that PS3 and Xbox 360 were still “meaningful”, stating: “[What’s] unusual in this cycle is there’s a second and third place that is meaningful, against which we can build a profitable business. That’s a good and positive thing.”